Citterio.
Dal 1878 sa di felicità.
Brand repositioning project
An original trap track for innovative positioning and a high-impact multimedia campaign.
WHO
BEYOND THE BRIEF.
BEYOND THE OBVIOUS.
UNTIL IT’S IDEAL.
BEYOND THE OBVIOUS.
UNTIL IT’S IDEAL.
We conceive and develop integrated communication projects, ATL campaigns, and complex retail design and consumer design activities with a 360° approach.
WHAT
what WE DO
Reale Mutua.
So’ socio.
Integrated Campaign
Lillo is the disruptive testimonial of the integrated campaign promoting the value of mutuality.
Eurospin.
La spesa intelligente è solo Q.I.
Integrated Campaign
A language that becomes a format for a campaign that explains smart shopping that is good and affordable.
Garnier.
Quella di Garnier.
Multi-subject TVC
Three beauty creators and a gesture that becomes a skincare mantra, featured in Garnier's Micellar Water TVCs.
At Ideal we combine
creativity, design
and strategic thinking
to build brand
experiences that create
value.
From ATL campaigns to retail and consumer design, every output combines strategic analysis, methodology, and distinctive, relevant creativity.
HOW
Services
Strategy and
consulting
From positioning to communication, we design strategies that combine analysis, insights, and creativity to build solid, coherent, and future-oriented brand pathways.
Integrated Communication
We build brand narratives that unite strategy and creativity. Every channel becomes part of an integrated experience, designed to engage people and strengthen brand value.
BRAND ACTIVATION /
DESIGN / IDENTITY
We build solid brands through targeted activations and coherent identities. Every experience is designed to strengthen positioning, generate engagement, and translate strategy into results.
WHERE
WE ARE
WHEREVER
something
interesting happens
Turin and Milan.
