Yves Saint Laurent.
L’Oréal / Yves Saint Laurent
Yves Saint Laurent rewrote the rules of flowery, Paris-inspired, romantic fragrances with Mon Paris, a fragrance created to surprise with a distinctive composition that includes the Datura flower, known for its narcotic effects, so we created an intense experience to launch the new perfume and engage guests with strong emotions.
A dizzying location, the 39th floor of the Lombardy Region building with its glass windows overlooking the city, became a breathtaking backdrop to the presentation. Videos, installations and a photo wall developed the theme of dizziness and of the unexpected.