“Passami un Kleenex®”
Kimberly-Clark Group / Kleenex®
DIGITAL STRATEGIES / ONLINE ECOSYSTEMS
Home and Personal Care
The creative concept is a straightforward message aimed at conveying the powerful nature of the world’s best-known tissue in a few simple words. The message was that a Kleenex® tissue is intimately tied to emotional moments in our lives and it prompted 2 in-store promotions in 2017, together with digital activity that included a corporate website, social media management (Facebook, Instagram, Youtube), as well as online promotions.
Ideal produced 3 videos to support the concept and created content
for the editorial plans on the social networks and the Kleenex® official
website. A fourth video is about to be produced and published.
"From Kleenex® to all men"
Users are invited to participate in three ways, including a photo shooting of a Kleenex® box used as home furnishing.