Fructis Italia Instagram Profile/Launch and Management
L’Oréal / Garnier
SOCIAL MEDIA MANAGEMENT
“Be trustful again, be cool again” was the mission statement that supported Fructis’s global relaunch. The project was challenging: to manage the launch of its Instagram account, its community building activities and the development of its editorial plan throughout 2017.
To draw Millennials and arouse interest in the newly opened account, we chose an engaging approach, using the opportunities offered by the Influencer international event in Miami in the go-live phase.