Fiat 500-60th.

The Fiat 500 Forever Young Experience

Client:

FCA / Fiat 500-60th


Category:

PRODUCT LAUNCH EVENTS


Sector:

Automotive

Casa 500
THE PROJECT

We designed an event that took place in Cannes, Munich and Madrid, recreating the aesthetically elegant and powerful imagery and atmosphere of the dawn of the Swinging Sixties.
The cities awoke to find themselves transported back in time to the 4th July 1957 in Italy, the day the Fiat 500 was born.

A few shops were completely transformed to radiate the brightness of the Fifties. Actors, models, a hawker shouting historical facts, a florist making compositions to gift the ladies, materialized from the past, whilst the Fiat 500-60th Anniversary edition appeared amongst vintage 500 models parked on the street, showing how time may move on but she remains Forever Young.
A stunning dance on the streets closed the event in Madrid in the most spectacular fashion possible.

The Fiat 500 Forever Young Experience in Cannes
The cities were transported back to the 4th July 1957
The Fiat 500-60th appeared amongst vintage 500 models