To support the Chicco Children’s Wear and Shoes category and reassert the brand’s expertise as a world specialist in children’s products, we developed a communication concept aimed to emotionally engage the adults in charge of taking care of babies.
Chicco wear and shoes as real partners of children’s authenticity and spontaneity, of their enthusiasm, curiosity and dynamism.
Our concept was first presented at Pitti Bimbo 2018 and will be at the heart of the entire communication of Chicco Children’s Wear and Shoes for the next seasons, starting from a print campaign.
Children's wear and shoes campaign
PRODUCT LAUNCHES / PRINT CAMPAIGNS