Reckitt Benckiser Group / Woolite
To launch the new Keratin detergent by Woolite in 2017,
Ideal developed an activation whose keyword was an exclamation of awe and admiration - Woo! - that was supposed to be used as a tagline for all of its online and offline communications.
The activation concept was so appreciated that it was adopted by the brand as an ATL campaign throughout the whole EMEA market.
For the website we created, we made photo shootings to support the core equation Keratin Woolite = beauty of the clothes as well as of those who use it