The Coca-Cola Company.
The Coca-Cola Company
Despite the great engagement of people that the brand always generates with its manifold campaigns and activities, the brand realized that its product’s main values and truths needed to be communicated more straightforwardly to strengthen the sense of familiarity and closeness between the product and people.
We created a Christmas promotion to thank all the people who work hard to make Christmas day something special: with love and the taste of Coca-Cola.
Based on the idea that when we give a Coca-Cola to someone we love our happiness doubles, our promotion aimed at consolidating the love for the brand through the concept “Give a special gift to someone special”.
We created the promotion claim and mechanics, the key visuals and the mini website. We also started a partnership with Amazon.it that allowed us to relay the central sense of the brand’s message: rewarding someone special with gifts they would choose themselves.