Oakley.

Station Domination

Client:

Luxottica / Oakley


Category:

GUERRILLAS


Sector:

Sports Marketing

Casa 500
THE PROJECT
We designed the graphics and the copy for an Oakley branded setup inside the Duomo metro station in Milan, one of the busiest central interchange stations in the city. 6,000 sq m of underground walls were covered by Oakley advertising and posters with an ideal map and calls to action linked to the Oakley’s sponsored sports.
The operation lasted 13 days and was visible to almost 250,000 passengers a day.
An ideal map of One Obsession #CantStop