New Holland Agriculture.

The Seeds of Life Series

Client:

CNH Industrial / New Holland Agriculture


Category:

ONLINE ECOSYSTEMS / PRINT CAMPAIGNS


Sector:

Automotive

Casa 500
THE PROJECT
As part of New Holland’s new global communication and to reinforce the brand’s presence at Expo, we created a narrative on the “farmers that feed the world”, portraying the life stories of these contemporary heroes and emphasizing the power behind the people who grow the Planet.

The Seeds of Life Series, consisting of 7 episodes, was published on the brand’s dedicated website and social media networks. A complex, vivid and engaging storytelling that illustrated a unique journey around the world: from the huge fields of Brazil to the most select French vines.

The Seeds of Life Series obtained more than 9 million views on YouTube and 400 thousand page views on the website.

Thanks to Heroes working to feed the world
We also curated a blog on the website with articles on agricultural issues and news about New Holland Agriculture at Expo 2015, which was widely covered by an elaborate editorial plan on Facebook and Instagram.

We created a print campaign entirely based on the Farmers as Heroes concept and made them meet the wider public at the New Holland Agriculture Pavilion at Expo.
A web narrative and a print campaign to make people know the Heroes
Together We Feed The World