New Holland Agriculture.
The Seeds of Life Series
CNH Industrial / New Holland Agriculture
ONLINE ECOSYSTEMS / PRINT CAMPAIGNS
As part of New Holland’s new global communication and to reinforce the brand’s presence at Expo, we created a narrative on the “farmers that feed the world”, portraying the life stories of these contemporary heroes and emphasizing the power behind the people who grow the Planet.
The Seeds of Life Series, consisting of 7 episodes, was published on the brand’s dedicated website and social media networks. A complex, vivid and engaging storytelling that illustrated a unique journey around the world: from the huge fields of Brazil to the most select French vines.
The Seeds of Life Series obtained more than 9 million views on YouTube and 400 thousand page views on the website.
Thanks to Heroes working to feed the world
We created a print campaign entirely based on the Farmers as Heroes concept and made them meet the wider public at the New Holland Agriculture Pavilion at Expo.