New Holland Agriculture.

Editorial partnership

Client:

CNH Industrial / New Holland Agriculture


Category:

GLOBAL BRAND CAMPAIGNS


Sector:

Automotive

Casa 500
THE PROJECT
A print campaign as a part of a larger editorial partnership project with The Economist, the authoritative London-based weekly magazine, aimed at widening the range of New Holland Agriculture’s target from farmers to stakeholders.
The partnership started in 2016 and ran throughout 2017.
A print campaign addressing a new type of farmers