Marc Jacobs.

#MarcJacobsDaisy

Client:

Coty / Marc Jacobs


Category:

GUERRILLAS


Sector:

Beauty

Casa 500
THE PROJECT
A three-part, integrated activity was designed to launch Marc Jacobs Daisy Dream Forever fragrance. During the teaser phase bloggers and instagrammers were invited to exclusive sneak-peeks and trials of the new fragrance, and talked about it on their channels using the #MarcJacobsDaisy hashtag.

A street event took place, where 20 young men rode bikes throughout the city centre giving ladies daisies and inviting them to the Sephora store in Piazza Gae Aulenti for a special event. The in-store event included a welcome cocktail, a Marc Jacobs Beauty manicure and a special gift, held in a unique location with all the charme of Marc Jacobs’ “Dream Girl”.