Love is no longer blind.

NUOVE ALFA ROMEO GIULIA E STELVIO B-TECH

Client:

ALFA ROMEO


Category:

TV COMMERCIAL


Sector:

AUTOMOTIVE

Casa 500
THE PROJECT
The technological nature of the new Giulia and Stelvio B-Tech models highlights Alfa Romeo’s true essence: developing the most innovative engineering to put human beings at the center.

We chose to tell this story by representing the two cars as perfect partners, who declare their love directly to the viewer. Even the camera movements evoke a liaison, following the bodies’ lines with a loving gaze, mimicking the how lovers look at each other.

A romantic monologue in voiceover transforms the cars’ technological features into the promise of an ideal life together, as if to say that the perfect marriage is the one between an Alfa Romeo and its driver. A way to remember that — thanks to all of its innovative features — a B-Tech is a choice that is not only dictated by the heart, but also by reason. Or, in other words, that in this case, love is no longer blind.