Kleenex®.

“Passami un Kleenex®”

Client:

Kimberly-Clark Group / Kleenex®


Category:

DIGITAL STRATEGIES / ONLINE ECOSYSTEMS


Sector:

Home and Personal Care

Casa 500
THE PROJECT
The creative concept is a straightforward message aimed at conveying the powerful nature of the world’s best-known tissue in a few simple words. The message was that a Kleenex® tissue is intimately tied to emotional moments in our lives and it prompted 2 in-store promotions in 2017, together with digital activity that included a corporate website, social media management (Facebook, Instagram, Youtube), as well as online promotions.

Ideal produced 3 videos to support the concept and created content
for the editorial plans on the social networks and the Kleenex® official
website. A fourth video is about to be produced and published.

"From Kleenex® to all men"
A contest in partnership with Maisons du Monde started in May 2017, launched on the brands’ social media networks and websites, which will end with a final draw in December 2017.
Users are invited to participate in three ways, including a photo shooting of a Kleenex® box used as home furnishing.
The online contest: Kleenex® for your house