Jeep® .

Jeep® Urban Games

Client:

FCA


Category:

PRODUCT LAUNCHES / EVENT / DIGITAL


Sector:

Automotive

Casa 500
THE PROJECT
To support the launch of the three new Jeep® models, Wrangler, Renegade e Cherokee, in Milan on September 15th we gave life to the first edition of Jeep® Urban Games at the Ippodromo del Galoppo.
Ideal followed every aspect of the event: from the idea to the management of the partners and location, the set-up, as well as the dedicated web site and banners, the local print campaign and radio commercial.

An entire day with free entrance, dedicated to many different sports, which anybody could participate in. Fun, adrenaline, cars and music with Radio Deejay as a media partner throughout the day and with the special participation of Linus as the main testimonial alongside many others DJs.

Everybody could test the three models thanks to two different types of test drives, on and off-road, highlighting the new product features and the nature of the brand: able to face every kind of situation and ready to take on new adventures in the city.