Finish + Siemens.

Strategy and contest

Client:

Reckitt Benckiser Group / Finish + Siemens


Category:

PROMOTIONS / RADIO / VIDEO / WEB


Sector:

Home care

Casa 500
THE PROJECT

In 2016 Ideal won the pitch to develop an activation that involved Finish, the dishwashing powder giant, invented jointly with dishwashing manufacturers, and Siemens, the largest industrial manufacturing company in Europe.

The activation’s aim was to emphasize the union between the two and consisted in 3 promotions, one for each brand and one that combined the two on a website we created on purpose to launch a contest.