Finish + Siemens.
Strategy and contest
Reckitt Benckiser Group / Finish + Siemens
PROMOTIONS / RADIO / VIDEO / WEB
In 2016 Ideal won the pitch to develop an activation that involved Finish, the dishwashing powder giant, invented jointly with dishwashing manufacturers, and Siemens, the largest industrial manufacturing company in Europe.
The activation’s aim was to emphasize the union between the two and consisted in 3 promotions, one for each brand and one that combined the two on a website we created on purpose to launch a contest.