FCA / Fiat 500X
PRODUCT LAUNCHES / ROADSHOWS
To boost Fiat’s Winter Activities, we designed and built a caravan, CASA500, a mobile home that travelled with a 500X through small villages in the Italian Alps from January through March 2016.
It was used as a residence by Influencers who slept there in exchange for posting articles and photos about their experience.
The most interesting cafés in the mountain locations were transformed into a Fiat branded and sponsored base: the CASA500 Café.
We developed the project’s whole digital strategy and a partnership with Airbnb gave people the chance to spend their weekends in #CASA500.