Essie.

Facebook Fanpage

Client:

L’Oréal / Essie


Category:

SOCIAL MEDIA MANAGEMENT


Sector:

Beauty

Casa 500
THE PROJECT

To increase the fan base of Essie’s Facebook brand page and consolidate its community, Ideal built the page’s content strategy around the concept of a “Love Brand” inspiring its fans with the idea that people can change their nails’ colours according to their agenda.

The editorial plan reflects the brand’s values whilst the content’s tone of voice was studied on the basis of our target and aimed at the fullest involvement of the Essie Lover’s community possible.