Biotherm.

From spectators to protagonists

Client:

L’Oréal / Biotherm


Category:

PRODUCT LAUNCH EVENTS


Sector:

Beauty

Casa 500
THE PROJECT
A special event to transform the launch of the new brand positioning into an experiential and highly engaging appointment, which embodied the brand’s evolution, from its values to its defiant attitude.

A rich and dynamic day that made guests “live” the brand in person, through the 3 aspects that define its ‘fitter, more digital and healthier’ new personality: from the set-up to the organic catering, to all the suggested activities, that ended with the pound fit performance where guests became the true protagonists.